Why we backed Upside Ventures Fund I LP
At Thema, we back fund managers with a clear edge, and Upside Ventures Fund I LP is a prime example. With a unique model that puts creator-led distribution at the heart of its strategy, Upside is tackling one of the toughest challenges for early-stage consumer startups: customer acquisition.
July 23, 2025

Sam Ettelaie
Co Founder, CIO